I hope you are all keeping well.
Have you heard of Arket?
It means “sheet of paper” in swedish. Arket is H&M’s new sister store. The first store will open early autumn 2017 on Regent Street in London and online in 18 European countries, followed by stores in Brussels, Copenhagen and Munich. The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department.
Arket’s first “archive” collection offers a versatile range that you can mix, match and wear again and again. Think everyday, affordable wardrobe essentials perfect for AW 17: simple knits, classic coats, modern prints and splashes of colour thrown in. The collection will have pieces for both women and men as well as children’s and some homeware in selected stores.
Slightly more expensive than H&M – with prices ranging from around €39 to over €100 – the collection is still very affordable with no letdown in quality or sustainability.
The official launch takes place on August 25th – first online and the UK and then in-store in the weeks and months that follow, and you can plot exactly which pieces you’ll be snapping up as we have a sneak peek at the brand’s first campaign below:
I cannot wait for this collection to hit the shelves, if you sign up to their website, you can shop early before the store offcially opens. So excited 🙂 🙂 🙂 🙂 🙂